Independence
Build real infrastructure without asking creators to surrender the identity, ownership, or direction that made their work matter.
East Rock Entertainment
Independent by design.
East Rock Entertainment is an independent entertainment company built to help artists, creators, and ideas move further without losing what makes them independent.
Supporting independent artists since 2019
By the numbers
Built through consistent work.
2019
Founded
Independent from day one
26M+
Streams
Across the East Rock catalog
388
Releases
Music supported and distributed
77
Artists
Credited across our catalog
How we work
The principles behind East Rock
Our decisions are shaped by longevity, transparency, and creative independence.
Longevity
Make decisions around careers, catalogs, relationships, and brands that can still make sense years from now.
Transparency
Keep expectations, opportunities, and responsibilities clear so artists understand the systems supporting their work.
Community
Create more ways for independent artists and creative professionals to participate, collaborate, and build together.
What we do
More than a record label.
Distribution
Worldwide release infrastructure, catalog support, and direct-to-fan music experiences.
Publishing
Rights administration and publishing infrastructure designed around long-term catalog value.
Creative services
Audio, visual, editorial, design, and media services for artists and creative projects.
Artist support
Practical tools, access, education, and services built around independent artist needs.
Global reach
Digital infrastructure connecting independent releases with audiences around the world.
Digital platforms
Direct-to-fan storefronts, artist tools, internal systems, and new ways to access East Rock services.
Our evolution
Built one chapter at a time.
2016
The Beginning
Sean O’Hara starts producing music seriously after meeting rappers during Army AIT who began recording over his instrumentals.
2017
Mad Prince Records
Sean launches his first independent label, Mad Prince Records, under his DJ and producer identity.
2018
East Rock is Conceptualized
East Rock Entertainment begins as a video and creative production idea built to support Mad Prince Records and its artists.
2019
Key milestone
East Rock is Founded
East Rock is formally founded as an independent record label by Sean O’Hara and co-founder Anthony Ahlberg.
2020
Built for Remote Work
East Rock continues growing through the COVID-19 pandemic, helped by its existing online infrastructure and remote-first workflow.
2021
Expanding the Vision
Anthony launches Dysfunctional Records while East Rock begins expanding beyond traditional label services.
2022
Project: Nova
Sean and web developer Khaled Nached begin work on Project Nova, an early version of what would eventually become Record Label In-A-Box.
2024
East Rock Studio A
East Rock puts greater focus on its Connecticut studio while continuing to grow its online label and artist services.
2025
Growing the Community
With Josh James and Monique Rocha joining creative leadership, East Rock expands its focus on artist development, media, and its growing Providence community.
2026
Key milestone
East Rock, Reimagined
East Rock undergoes its largest transformation since its founding, evolving from a relationship-driven independent label into a broader entertainment and creator-services company. The launch of Record Label In-A-Box (RLIAB) brings years of manually operated label services into a centralized online platform, while East Rock expands across music, media, publishing, direct-to-consumer commerce, and creator-focused services.
Keep exploring
See what East Rock is building.
Explore our artists, releases, services, and the platforms we are building for independent creators.